GSK / Malaysia / 2023OOH · PR Stunts · Social
#GiveBack.
GSK made inhaler emissions visible with balloon installations and encouraged people to use disposal collection points.
- Brand
- GSK
- Market
- Malaysia
- Region
- Global
- Year
- 2023
The challenge
Make invisible inhaler emissions tangible and prompt responsible disposal nationwide.
The idea
Havas uses balloon volumes equivalent to inhaler emissions plus nationwide collection bins to make disposal consequences visible.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- GSK
