Distance / France (Paris) / 2021OOH · PR Stunts · Social
Outlaw Runners.
A Paris running store turned speed-camera photographs of athletes into a campaign.
- Brand
- Distance
- Agency
- BETC
- Market
- France (Paris)
- Region
- Global
- Year
- 2021
The challenge
Introduce Distance to runners by responding to Paris’s new 30 km/h speed limit for vehicles.
The idea
Runners triggered traffic cameras, then repurposed real images across posters, windows and social.
Case study source: Branding in Asia Source ↗
Awards
- Cannes Lions 2022PR – A05 RETAILSilver
- Clio Awards 2022Clio Awards / Public Relations / Special Event/ActivationBronze
- Clio Awards 2022Clio Awards / Public Relations / Real Time ResponseGold
- Clio Awards 2022Clio Awards / Direct / Out of HomeSilver
- Clio Awards 2022Clio Awards / Out of Home / AmbientSilver
- Cresta Awards 2022Digital – Integrated Digital CampaignsGold
- Cresta Awards 2022Brand Content – Other Brand-funded ContentGold
- Clio Awards 2022Clio Awards / Direct / Experience/ActivationGold
- Cannes Lions 2022Brand Experience & Activation – E03 SINGLE-MARKET CAMPAIGNBronze
- Clio Awards 2022Clio Awards / Branded Entertainment & Content / Experience/ActivationSilver
- Cresta Awards 2022Print & OOH – Innovation in Print or OOHSilver
- Cresta Awards 2022DirectSilver
Credits
- Brand
- Distance
- Production
- Soldats Films
- Director
- Jules Renault
