Droit de Regard / FranceExperiential
The Eye Opening Test.
French optician Droit de Regard ran free street eye tests that used rivals' billboards as the eye chart.
- Brand
- Droit de Regard
- Agency
- BETC
- Market
- France
- Region
- Global
The challenge
Many 'free glasses' offers from opticians come with hidden conditions buried in small print.
The idea
Passers-by were asked to read competitors' posters as if they were eye charts. The tiniest lines turned out to contain the conditions behind 'free' offers, exposing them and promoting Droit de Regard's no-strings deal.
Case study source: Activation Ideas Source ↗
