Alpine · France · 2025Film
70 Year Anniversary.
Alpine's anniversary film combines live action and comic-book animation to celebrate lightweight performance.
- Brand
- Alpine
- Agency
- BETC
- Market
- France
- Region
- Global
- Year
- 2025
Campaign images
The challenge
Alpine needed to connect its racing heritage with the next chapter of its road-car range.
The idea
The film follows defining moments from the brand's history, using lightness as the recurring theme. Vintage vehicles and illustrated sequences connect the founder's early experiments, racing milestones and the arrival of new electric models.
Case study source: Gerety Awards 2026 Source ↗
Credits
- Client / Brand
- Alpine
- Production Company
- Partizan
- Director
- Antoine Bardou-Jacquet
- Creative Director
- Stéphane Xiberras
- Director of Photography
- Mattias Rudh
- Editing
- Royal Post
- VFX
- Mathematic
- Original Soundtrack
- Start Rec
