La Poste · France · 2025Digital & Tech · Design & Packaging · Film
Delivered by Tetris.
La Poste uses Tetris to explain how redesigned parcel loading makes better use of its trucks.
- Brand
- La Poste
- Agency
- BETC
- Market
- France
- Region
- Global
- Year
- 2025
Campaign images
The challenge
The postal group needed to make a technical logistics improvement understandable and visible to the public.
The idea
The familiar puzzle became a metaphor for optimised loading. Co-branded trucks, stamps and films translated the operational change into a recognisable collaboration.
Results
- La Poste reports capacity increasing from 1,500 to 4,500 parcels per truck and an estimated 15,000 tonnes of CO₂ emissions avoided annually.
Case study source: The One Show 2026 Source ↗
Credits
- Client / Brand
- La Poste
- Agency In-House Production Company
- Prose on Pixels (POP) · Paris
- Music / Sound Production Company
- GUM · Paris
- Art Director
- Chloé Thivel; Landry Stark
- Copywriter
- Elisa Bernard
- Creative Director
- Matthieu Bouilhot
- Director
- Kévin Kaddari
- Executive Creative Director
- Jerome Galinha
