Qatar National Bank · Qatar · 2025Design & Packaging
A Bank for Generations: QNB sonic identity.
QNB’s first sonic identity gives the bank a recognisable sound across digital services, branches and events.
- Brand
- Qatar National Bank
- Agency
- Sixième Son
- Market
- Qatar
- Region
- GCC
- Year
- 2025
The challenge
The bank wanted an audio identity that could distinguish it internationally while retaining a connection to its Qatari roots.
The idea
Sixième Son combined oud, kanun and ney with synthesisers around QNB’s “Sage” brand persona. A wave-like musical structure echoes the movement in its visual identity, with a flexible library that includes international, Ramadan and Eid variations.
Case study source: Sixième Son / QNB Source ↗
Awards
- Transform Awards MEA 2026Best Audio Brand (Business and Corporate)Silver
Credits
- Brand
- Qatar National Bank
- Sonic branding
- Sixième Son
- Senior Executive Vice President – Group Communications
- Heba Al Tamimi
- Executive Vice President – Marketing and Communications
- Wadha Al Hail
- VP Brand Management
- Mashael Al Sulaiti
- VP Advertisement
- Maryam Al Baker
- VP Digital Channels and Social Media
- Alya Al Suwaidi
- Senior Manager – Special Projects
- Luis Herron
- President and Chief Creative Director
- Michaël Boumendil
- Global Managing Director
- Laurent Cochini
- Managing Director, APAC
- Florent Adam
- Account Manager, APAC
- Yvonne Cheong
- Group Creative Director
- Vincent Turbé
- Senior Designer and Chief Orchestrator
- Eric Caissy
