Aldar Properties · United Arab Emirates · 2025Design & Packaging · Film
The Wilds.
Aldar’s The Wilds pairs a nature-led residential brand with a launch film by M+C Saatchi and Tomorrow Film.
- Brand
- Aldar Properties
- Market
- United Arab Emirates
- Region
- GCC
- Year
- 2025
Campaign images
The challenge
The launch needed to introduce a new Dubai community and communicate its central proposition: residents and nature thriving together.
The idea
The brand and film put life close to nature at the centre of the destination’s story. Directed by TYD, the film carries that proposition into the launch campaign, connecting the development’s name and identity with its setting.
Case study source: Tomorrow Film / Aldar Source ↗
Awards
- Transform Awards MEA 2026Best Visual Identity from the Retail, Property, and Construction SectorGold
- Transform Awards MEA 2026Best Overall Visual IdentityWinner
- Transform Awards MEA 2026Best Strategic or Creative Development of a New BrandGold
Credits
- Brand
- Aldar Properties
- Production
- Tomorrow Film
- Directors
- TYD
- Agency producer
- Ananda Swanepoel
- Executive producer
- Antonio Sabatella
- Post-production producer
- Andreea Gurbina
- Editor
- Marco Battiloro
- Colour grading
- Daniel Palluca
- Sound design and mix
- Daniele de Virgilio
