BMW AGMC / United Arab Emirates / 2024Film · Social · Design & Packaging
Seven Emirates. One Essence.
For the UAE's 53rd Union Day, BMW AGMC and Serviceplan created Al Watan 1971, a fragrance inspired by the seven emirates.
- Brand
- BMW AGMC
- Agency
- Serviceplan Middle East
- Market
- United Arab Emirates
- Region
- GCC
- Year
- 2024
The challenge
Mark the UAE's Union Day with a creative tribute that connects BMW AGMC to the country's diversity and shared identity.
The idea
The team partnered with perfumer Yusuf Bhai to create a limited-edition scent from ingredients drawn from across the UAE, accompanied by a film following his journey through the emirates in a classic BMW.
Case study source: Ads of Brands Source ↗
Credits
- Brand
- BMW AGMC
- Creative agency
- Serviceplan Middle East
- Perfumer and campaign collaborator
- Yusuf Bhai
- Campaign collaborator
- TribeWNos
- Associate creative director
- Kenneth Barnes
- Associate creative director
- Aashna Gopalkrishnan
- Director, marketing and customer life cycle management, AGMC
- Ziad Boghdady
