Experience Abu Dhabi / India / 2025Film · Social · Digital & Tech
Chalo Abu Dhabi with Ranveer Singh.
Experience Abu Dhabi invited Indian families to plan a holiday through a film starring Ranveer Singh and a lively family group chat.
- Brand
- Experience Abu Dhabi
- Agency
- Serviceplan Middle East
- Market
- India
- Region
- Global
- Year
- 2025
The challenge
Make Abu Dhabi's family attractions relevant to Indian travellers by reflecting how families discuss and decide on a holiday together.
The idea
Serviceplan built a film around a fictional WhatsApp family conversation, moving between messages and Abu Dhabi experiences; custom stickers extended the idea into digital conversations.
Case study source: Campaign Middle East Source ↗
Credits
- Client
- Department of Culture and Tourism – Abu Dhabi / Experience Abu Dhabi
- Creative agency
- Serviceplan Middle East
- Production
- Déjà vu
- Media
- Spark Foundry
- PR and communications
- Ogilvy India and Memac Ogilvy
- Talent
- Ranveer Singh
- Executive creative director
- Nishant Shah
- Creative director
- Andre Couto
- Associate creative director
- Kunal Gagwani
- Copywriter
- Mariyam Maroof
- Senior producer
- Geetika Sood
