Visa / CEMEA, including the United Arab Emirates / 2026Film · Social
The New Game Plan.
Visa celebrated unexpected travel moments during the FIFA World Cup 2026 through a campaign featuring Pep Guardiola and Ronwen Williams.
- Brand
- Visa
- Agency
- Serviceplan Middle East
- Market
- CEMEA, including the United Arab Emirates
- Region
- Global
- Year
- 2026
The challenge
Connect Visa's travel proposition to the World Cup through the experiences of fans beyond the stadium.
The idea
Films show how missed plans and spontaneous detours can become the best part of travelling, positioning Visa as a companion for fans on the move. The campaign ran across 15 countries and 13 languages.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- Visa
- Creative agency
- Serviceplan Middle East
- Director
- Nalle Sjöblad
- Featured talent
- Pep Guardiola; Ronwen Williams
