Columbia Sportswear / Saudi Arabia / 2021Social · Film
Live from the Outdoors.
Saudi creators moved their familiar indoor formats into outdoor locations to demonstrate Columbia’s year-round relevance.
- Brand
- Columbia Sportswear
- Agency
- Serviceplan Middle East
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2021
The challenge
Columbia was associated with winter clothing in the Middle East. The brand wanted Saudi audiences to see its apparel and footwear as useful across seasons.
The idea
A gamer and a fitness creator took their usual content into Saudi landscapes. Films and behind-the-scenes stories turned the change of setting into a reason to explore outside with the brand.
Case study source: House of Communication Source ↗
Credits
- Brand
- Columbia Sportswear
- Director
- Rajeev Thottippully
- Creative Director
- André Couto
- Featured Creators
- Wabdan; Rahaf
