MINI AGMC / United Arab Emirates / 2024Experiential · Film
In Your Own Hands.
MINI AGMC used henna designs as reminders within a breast-awareness campaign.
- Brand
- MINI AGMC
- Agency
- Serviceplan Middle East
- Market
- United Arab Emirates
- Region
- GCC
- Year
- 2024
The challenge
The brand wanted a culturally familiar way to encourage conversations about breast awareness during October.
The idea
Henna artist Dr. Azra Khamissa developed patterns connected to the campaign’s self-examination guidance. A film, printed guide and showroom events brought the artwork and awareness message together.
Case study source: House of Communication Source ↗
Credits
- Brand
- MINI AGMC
- Henna Artist
- Dr. Azra Khamissa
- Production
- Bigfoot Films
- Director
- Hana El Sadek
- Director of Photography
- Jad Beyrouthy
- Graphic Designer
- Dana Al-Sheyyab
- Chief Creative Officer
- Akhilesh Bagri
- Executive Creative Director
- Nishant Shah
- Creative Director
- Andre Couto
