BMW Middle East / United Arab Emirates / 2022Digital & Tech · Experiential
Museum of Sound.
An audiovisual collection preserved the engine notes that BMW M owners associate with their cars.
- Brand
- BMW Middle East
- Agency
- Serviceplan Middle East
- Market
- United Arab Emirates
- Region
- GCC
- Year
- 2022
The challenge
The move towards electric vehicles threatened an emotional part of the BMW M experience: the sound of a combustion engine.
The idea
Owners drove their cars at Dubai Autodrome while microphones recorded their engine sounds. Those recordings became visual artworks and NFTs, giving the community a digital collection of the machines’ distinctive voices.
Case study source: House of Communication Source ↗
Awards
- House of Communication reports Dubai Lynx 2022: 1 Gold, 2 Silver and 1 Bronze; Loeries 2022: Bronze in Service Design. It also lists Cannes Lions and Clio shortlists in 2022.
Credits
- Brand
- BMW Middle East
- Creative Director
- André Couto
- Art Director
- Kenneth Barnes
- Client Partner
- AGMC
