Corners.
A black-and-white courtroom drama for BMW M and AGMC, BMW's importer for Dubai, Sharjah and the Northern Emirates, that puts corners on trial, then reveals the one place drivers can finally get even with them.
- Brand
- BMW
- Agency
- Serviceplan Middle East
- Market
- UAE
- Region
- GCC
- Year
- 2026
The challenge
AGMC, the authorised importer of BMW Group vehicles for Dubai, Sharjah and the Northern Emirates, has invested for years in BMW M track experiences. Media-Marketing reports that the campaign is a playful invitation to people who recognise the M badge but haven't yet experienced what it stands for.
The idea
Serviceplan Middle East's online film 'puts corners on trial in a stylised black-and-white courtroom drama before revealing, after a lifetime of losing to corners, the one place where drivers can finally get even: behind the wheel of a BMW', as The Stable describes it. Nalle Sjöblad directed it through DejaVu Productions. The film was online by late July 2026, and the wider campaign was due to launch between October and December 2026, with the start of the BMW M track days in the UAE.
Case study source: Media-Marketing Source ↗
Awards
Credits
- Client (BMW importer)
- AGMC
- Production company
- DejaVu Productions
- Director
- Nalle Sjöblad
- Cinematography
- Pasi Pauni
- Sound
- Eardrum
