If It Doesn't Feel Right, It Probably Isn't.
Three Government Communications Office films warning young Qataris, non-Arabic speakers and older people about phishing and fraud, built on one line: if it doesn't feel right, it probably isn't.
- Brand
- Government Communications Office of Qatar
- Market
- Qatar
- Region
- GCC
The challenge
The campaign, a partnership among several government bodies, set out to raise awareness of financial fraud, especially phishing scams and data privacy threats, among those most at risk: young Qataris, non-Arabic speakers and the elderly, according to the GCO's award entry.
The idea
Each of the three films presents a scene that feels normal at first, then slowly introduces 'a subtle sense of discomfort', mirroring the unease of a suspicious message or call. The message is to trust your instincts. Hassan Khedr is credited as creative and director.
Case study source: MUSE Creative Awards Source ↗
Awards
- MUSE Creative Awards 2025Video - Cause / AwarenessPlatinum
- MUSE Creative Awards 2025Video - Information Technology (IT)Gold
- MUSE Creative Awards 2025Video - Youth AudienceGold
- MUSE Creative Awards 2025Video - Senior AudiencePlatinum
- MUSE Creative Awards 2025Video - GovernmentPlatinum
- NYX Awards 2025: Grand Winner in Video for Cause/Awareness, Government and Senior Audience, and Gold in Motion Graphics, Nonprofit and Youth Audience
Credits
- Creative and director
- Hassan Khedr
- Head of studio
- Jassim Al Mass
