Experience Abu Dhabi / United Arab Emirates / Global / 2025Film · PR Stunts · Social
Kids Recommended.
Experience Abu Dhabi put children's ideas at the center of a family travel campaign.
- Brand
- Experience Abu Dhabi
- Agency
- Serviceplan Middle East
- Market
- United Arab Emirates / Global
- Region
- Global
- Year
- 2025
The challenge
Show families what makes an Abu Dhabi holiday appealing from a child's point of view.
The idea
The destination surveyed more than 7,000 children and parents across nine markets, then used children's ideas to develop itineraries and an experiential film.
Case study source: Campaign Middle East Source ↗
Awards
- PRWeek Global Awards 2026 — Shortlist, Best Campaign - Middle East and Global PR Content (https://www.prweekglobalawards.com/winners-2026)
Credits
- Brand
- Experience Abu Dhabi / Department of Culture and Tourism – Abu Dhabi
- Creative agency
- Serviceplan Middle East
