BMW Middle East / Saudi Arabia / 2025Film · OOH · Digital & Tech
BMW 7 Series Suhail Edition.
BMW Middle East introduced its Suhail Edition in Riyadh with a campaign drawing on the star's place in Arabian heritage.
- Brand
- BMW Middle East
- Agency
- Serviceplan Middle East
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2025
The challenge
Present a limited-edition luxury car to Saudi audiences in a way that connects its craftsmanship with regional culture.
The idea
Serviceplan used a restrained film and photography, with desert imagery and constellation-inspired lighting, to echo the Suhail star and the car's design details.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- BMW Middle East
- Creative agency
- Serviceplan Middle East
- Production
- The Factory Productions Co.
- Director
- Grigory Granovskiy
- Senior producer
- Geethika Sood
- Associate creative director
- Kenneth Barnes
- Associate creative director
- Rana Ahmad
- Associate creative director
- Thomas Gheorghiu
- Senior multidisciplinary designer
- Dana Al-Sheyyab
- Account director
- Laith Alemailat
