Al Etihad Credit Bureau / UAE / 2021Film · Digital & Tech
Majd and the Librarian.
An animated short uses a forgotten library book to explain the responsibility of borrowing.
- Brand
- Al Etihad Credit Bureau
- Agency
- Serviceplan Middle East
- Market
- UAE
- Region
- GCC
- Year
- 2021
The challenge
Build understanding of credit and repayment through a story that makes a difficult financial subject approachable.
The idea
A man rediscovers a book borrowed as a child and returns to the library years later. The wordless story treats returning a book as a metaphor for keeping a promise.
Case study source: Campaign Middle East Source ↗
Awards
- Loerie Awards 2022 — Bronze, Film Craft / Animation (https://lbbonline.com/news/serviceplan-middle-east-win-grand-prix-at-loerie-awards)
Credits
- Client
- Al Etihad Credit Bureau
- Production company
- Hanzo Films
- Directors
- Esfandiar Haji and Shahriar Ghatre
- Animation
- Vulturehead Studio
- Executive creative director
- Akhilesh Bagri
