BMW Motorrad / United Arab Emirates / Saudi Arabia / 2025Film
Throttle Therapy.
Short films frame motorcycle riding as a digital detox.
- Brand
- BMW Motorrad
- Agency
- Serviceplan Middle East
- Market
- United Arab Emirates / Saudi Arabia
- Region
- GCC
- Year
- 2025
The challenge
Overstimulated professionals need relief from always-on digital routines.
The idea
Ten-second films contrast connected desk life with the focused presence of riding.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- BMW Motorrad
- Director
- Saleh ElGhatit
- Production
- Bigfoot Films
