Abu Dhabi Department of Tourism and Culture / UAE / 2023Film
Big News with Shaq.
Abu Dhabi cast Shaquille O’Neal as a comic news anchor to announce its events and experiences.
- Brand
- Abu Dhabi Department of Tourism and Culture
- Agency
- Serviceplan Middle East
- Market
- UAE
- Region
- GCC
- Year
- 2023
The challenge
Abu Dhabi needed a thumb-stopping way to announce its event calendar.
The idea
A humorous news-desk format casts Shaquille O'Neal as anchor, releasing bite-sized videos that super-size Abu Dhabi's upcoming experiences.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Abu Dhabi Department of Tourism and Culture
- director
- Nalle Sjöblad
