Bridgestone MEA / Dubai Police / United Arab Emirates / 2019Film · Social · Experiential
Eyes on the Road.
A film and health-check roadshow recognised UAE truck drivers and encouraged them to take care of their health.
- Brand
- Bridgestone MEA / Dubai Police
- Agency
- Serviceplan Middle East
- Market
- United Arab Emirates
- Region
- GCC
- Year
- 2019
The challenge
Reach truck drivers whose long working hours can make regular health checks difficult, while promoting safer roads.
The idea
A film follows truck driver Sukhjinder Singh and gives him a hot-air-balloon view of the roads he knows. It launches a three-week programme of free health screenings at truck stops across the UAE.
Case study source: House of Communication Source ↗
Awards
- Dubai Lynx 2020/2021 — two Silver and one Bronze in Film Craft (Direction, Casting and Cinematography); the reporting does not specify which medal belongs to each category. Source: https://test.adsofbrands.net/en/news/serviceplan-middle-east-celebrates-2-silver-and-1-bronze-for-bridgestone-at-dubai-lynx/1957
Credits
- Creative agency
- Serviceplan Middle East
- Client
- Bridgestone MEA
- Campaign partner
- Dubai Police
- Campaign partners
- Nasser Bin Abdullatif Alserkal / RTA
- Director and director of photography
- Nixon Freire
- Production
- Hanzo Films
- Executive creative director
- Akhilesh Bagri
- Associate creative director
- Victor Farias
