Aldar Properties · United Arab Emirates · 2025Design & Packaging · Film
Fahid Island: A Vision of Holistic Wellbeing.
Aldar’s Fahid Island launch makes wellbeing the organising idea for a residential destination brand and campaign.
- Brand
- Aldar Properties
- Market
- United Arab Emirates
- Region
- GCC
- Year
- 2025
The challenge
The development needed an identity with emotional relevance that could distinguish it within the luxury property market.
The idea
M+C Saatchi linked the island’s kitesurfing heritage with movement, connection and everyday wellbeing. A brand and communications programme featuring ambassador Steve Harvey carried the positioning into the launch film and wider campaign.
Case study source: M+C Saatchi / Aldar Source ↗
Awards
- Transform Awards MEA 2026Best Place BrandBronze
- Transform Awards MEA 2026Best Visual Identity from the Lifestyle and Wellbeing SectorGold
- Transform Awards MEA 2026Best Use of a Visual Property (Consumer)Silver
Credits
- Brand
- Aldar Properties
- Brand ambassador
- Steve Harvey
