IMI Media · United Arab Emirates · 2024Design & Packaging · Experiential
A World Closer: IMI brand identity.
IMI’s “A World Closer” identity brings its media portfolio together under a public-facing master brand.
- Brand
- IMI Media
- Agency
- Wiedemann Lampe
- Market
- United Arab Emirates
- Region
- GCC
- Year
- 2024
Campaign images
The challenge
A growing collection of media businesses needed a coherent structure and identity that could accommodate distinct cultures and future acquisitions.
The idea
Wiedemann Lampe built a shared brand architecture around connection and understanding. The wider programme carries that idea into IMI’s headquarters, developed with Universal Design Studio and FIELD.IO, where interactive news installations turn information into a visitor experience.
Case study source: Wiedemann Lampe Source ↗
Awards
- Transform Awards MEA 2026Best Creative Strategy (Corporate)Bronze
- Transform Awards MEA 2026Best Use of a Visual Property (Business and Corporate)Silver
- Transform Awards MEA 2026Best Brand ConsolidationSilver
Credits
- Brand
- IMI Media
- Brand strategy, architecture and identity
- Wiedemann Lampe
- Headquarters design collaborator
- Universal Design Studio
- Interactive experience collaborator
- FIELD.IO
