stc Bahrain / Bahrain / 2023Experiential · Design & Packaging · Digital & Tech
Stop Feeding the Animals.
stc Bahrain turned the problem of plastic waste in the sea into sculptures and reusable shopping bags.
- Brand
- stc Bahrain
- Agency
- Memac Ogilvy Bahrain
- Market
- Bahrain
- Region
- GCC
- Year
- 2023
The challenge
Make the consequences of disposable plastic bags visible to shoppers in an island nation.
The idea
Sculptures of marine animals depicted them ingesting plastic, while reusable bags and accompanying visuals used marine imagery to remind shoppers where discarded bags can end up.
Case study source: Ads of the World Source ↗
Credits
- Brand
- stc Bahrain
- Executive creative director
- Philippe Aprahamian
- Creative director
- Georges Serhan
