Liva Insurance / Oman / 2026Digital & Tech · Design & Packaging
Expect the Unexpected.
Liva Insurance used everyday mishaps to communicate the value of being prepared.
- Brand
- Liva Insurance
- Agency
- The Oliver Story
- Market
- Oman
- Region
- GCC
- Year
- 2026
The challenge
Make insurance feel relevant to the unexpected situations people encounter in daily life.
The idea
Digital visuals place people in precarious everyday situations and pair them with a prompt to consider insurance.
Case study source: Ads of the World Source ↗
Credits
- Brand
- Liva Insurance
- Designer
- Jojin Joseph
