Bima / Oman / 2025OOH · Digital & Tech
Backed by the Lion.
Bima used a lion character to make its insurance message more distinctive in Oman.
- Brand
- Bima
- Agency
- The Oliver Story
- Market
- Oman
- Region
- GCC
- Year
- 2025
The challenge
Make insurance feel less intimidating and more memorable to prospective customers.
The idea
The lion acts as a confident, protective voice for the brand across digital, print and outdoor executions.
Case study source: Ads of the World Source ↗
Credits
- Brand
- Bima
- Chief creative officer
- Allen Thomas
