Al-Futtaim IKEA / United Arab Emirates / Qatar / 2023OOH · Retail & Shopper · Digital & Tech
Inflation-Proof Products.
IKEA used unchanged prices to make its affordability promise relevant during a period of inflation.
- Brand
- Al-Futtaim IKEA
- Agency
- INGO
- Market
- United Arab Emirates / Qatar
- Region
- GCC
- Year
- 2023
The challenge
Demonstrate value to shoppers as rising prices put pressure on household budgets.
The idea
Print, outdoor and digital executions compare the past and present prices of selected IKEA products, showing that they remained unchanged despite inflation.
Case study source: Ads of the World Source ↗
Credits
- Brand
- Al-Futtaim IKEA
- Creative director
- Tomás O’Gorman
- Senior art director
- Nicolás López Bravo
- Senior copywriter
- Fernando Montero
