Bima / Oman / 2024OOH · Digital & Tech
No Drama, Just Bima.
Bima used familiar everyday mishaps to position its insurance platform as a simpler alternative to unnecessary stress.
- Brand
- Bima
- Agency
- Oliver
- Market
- Oman
- Region
- GCC
- Year
- 2024
The challenge
Make insurance feel easier to understand and less troublesome for people seeking cover in Oman.
The idea
The campaign pairs comic moments of everyday drama with the reassurance of Bima's straightforward insurance proposition across outdoor, print and digital media.
Case study source: Ads of the World Source ↗
Credits
- Brand
- Bima
- Client CEO
- Said Al Rashdi
- Client marketing manager
- Abdullah Al Kharusi
