X-Cite / Kuwait / 2021OOH · Retail & Shopper
The Store Next Door.
X-Cite made the speed of its online delivery visible in a single optical illusion.
- Brand
- X-Cite
- Agency
- Impact BBDO Kuwait
- Market
- Kuwait
- Region
- GCC
- Year
- 2021
The challenge
Show shoppers that an electronics retailer could bring the store experience conveniently to their doorstep.
The idea
An X-Cite store appears to sit both inside a house and just outside its door, visually collapsing the distance between shopping and delivery.
Case study source: Ads of the World Source ↗
Credits
- Brand
- X-Cite
- Art director
- Momen Ayad
- Copywriter
- Mariam Selim
