adidas Originals / United Arab Emirates / Saudi Arabia / 2026Film · Social · OOH · Retail & Shopper
Go Beyond the Grey.
adidas relaunched Adistar with a burst of colour across the UAE and Saudi Arabia.
- Brand
- adidas Originals
- Agency
- BMB; Cheil Agencies
- Market
- United Arab Emirates / Saudi Arabia
- Region
- GCC
- Year
- 2026
The challenge
Reintroduce Adistar to a new generation by connecting the shoe to individuality and self-expression.
The idea
A hero film transforms a grey urban world with colour as its characters move through it. Social, digital, retail and CGI out-of-home extend the visual contrast.
Case study source: Little Black Book Source ↗
Credits
- Brand
- adidas Originals
- Agencies
- BMB; Cheil Agencies
- Production
- electriclime°
- Director and photographer
- Sabrina Rynas
- Creative director
- Dave Beattie
