Qatar Duty Free / Qatar / 2025Film · OOH · Social
25 Has Arrived.
Qatar Duty Free celebrated its 25th anniversary with a CGI balloon parade and an airport-wide campaign.
- Brand
- Qatar Duty Free
- Agency
- BBD Perfect Storm
- Market
- Qatar
- Region
- GCC
- Year
- 2025
The challenge
The brand needed a joyful opening to a year of anniversary celebrations for international airport travelers.
The idea
A cake-shaped hot-air balloon leads a fantasy parade into Hamad International Airport, with tailored creative across its screens, digital and social channels.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- Qatar Duty Free
- Production
- Resolution Films
- Director
- Mohammed Shams
- CGI and post-production
- Rabid Rat
- Executive creative director
- Seb Hill
- Creative director
- Jacob Hill-Gowing
