Hardee's Kuwait / Kuwait / 2025Film · Social · OOH
Frisco Philly Steak Sandwich.
Hardee’s Kuwait launched its Frisco Philly Steak Sandwich with a locally made film for Gen Z.
- Brand
- Hardee's Kuwait
- Agency
- Horizon FCB Kuwait
- Market
- Kuwait
- Region
- GCC
- Year
- 2025
The challenge
A new sandwich needed a distinct local launch that would engage young Kuwaiti audiences.
The idea
Horizon FCB Kuwait combined humor, attitude and music in a dedicated film, with digital, social, outdoor and point-of-sale support.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- Hardee’s Kuwait
- Production
- Sora Films Production; Cloudy Production
- Director
- Mohamed Maged
- Producer
- Ahmed Shoaib
- Creative director
- Ahmed Zedan
- Senior account director
- Sara Zakhari
