Hardee's Kuwait / Kuwait / 2026Film · Social · Experiential
Together with Al Deera.
Hardee’s reunited Kuwaiti audiences with its Al Deera Burger through music, nostalgia and a local FICO collaboration.
- Brand
- Hardee's Kuwait
- Agency
- Horizon FCB Kuwait
- Market
- Kuwait
- Region
- GCC
- Year
- 2026
The challenge
A long-established local burger needed renewed relevance for younger Kuwaitis while keeping its cultural familiarity.
The idea
A music-led film links generations through Al Deera and FICO. A launch event recreated a 1990s Hardee’s setting, supported by outdoor, digital and social.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- Hardee’s Kuwait
- Creative director
- Ahmed Zedan
- Director
- Mohamed Maged
- Event partner
- AXN
- Product collaboration
- FICO
