McDonald's UAE / UAE / 2026Film · Social · OOH
The Good You Don't Order.
McDonald’s UAE used music and employee stories to reveal the positive impact behind everyday meals.
- Brand
- McDonald's UAE
- Agency
- FP7 McCann Dubai
- Market
- UAE
- Region
- GCC
- Year
- 2026
The challenge
Community programs, employee contributions and sustainability work were less visible than the restaurant menu.
The idea
A new version of Old MacDonald Had a Farm connects meals with biodiesel, youth sport and the people behind the counter, across film, outdoor and in-restaurant storytelling.
Case study source: Little Black Book Source ↗
Credits
- Brand
- McDonald’s UAE
- Regional chief creative officer
- Federico Fanti
- Associate creative director
- Diego Fernandez-Cid
