Bima / Oman / 2025OOH · Digital & Tech
With Bima, No Cry.
Bima turns a car owner's comic heartbreak into a memorable motor-insurance campaign in Oman.
- Brand
- Bima
- Agency
- The Oliver Story
- Market
- Oman
- Region
- GCC
- Year
- 2025
The challenge
Connect emotional attachment to a car with the reason to protect it, while making a digital insurance brand easy to remember.
The idea
Outdoor and digital ads show a heartbroken man mourning his damaged car. The line Love it? Bima it links that exaggerated emotion with a simple prompt to arrange protection.
Case study source: Ads of the World Source ↗
Credits
- Brand
- Bima
- Chief creative officer
- Allen Thomas
- Client CEO
- Said Al Rashdi
- Marketing manager
- Abdullah Al Kharusi
