Equiti Group / United Arab Emirates / 2026OOH · Digital & Tech
Are You Ready for More?
Equiti uses teal saturation and an open question to build recognition across UAE outdoor media.
- Brand
- Equiti Group
- Market
- United Arab Emirates
- Region
- GCC
- Year
- 2026
The challenge
Build brand recall amid crowded UAE advertising without relying on another product-heavy financial-services message.
The idea
Own a consistent teal visual across high-frequency outdoor and digital outdoor placements, led by an open invitation: Are you ready for more? Radio and digital assets extend the same visual and verbal system.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- Equiti Group
- Head of creative
- Al Lotter
- Head of PR and communication
- Nesreen Bakheit
