e& · United Arab Emirates · 2022Design & Packaging · OOH
Make Possible: Etisalat to e&.
Etisalat’s transformation into e& uses a compact name and a shared brand system to express its move from telecommunications into technology.
- Brand
- e&
- Agency
- Wiedemann Lampe
- Market
- United Arab Emirates
- Region
- GCC
- Year
- 2022
Campaign images
The challenge
The group needed an identity that could connect its expanding businesses while moving beyond the perception of a traditional telecom provider.
The idea
Wiedemann Lampe retained the familiar “e” and added an open-ended ampersand. The “Make Possible” platform connects five business pillars and extends into employee communications, digital applications and a public launch campaign.
Case study source: Wiedemann Lampe Source ↗
Awards
- Transform Awards MEA 2026Best Naming Strategy (Naming System)Gold
- Transform Awards MEA 2026Best Brand Evolution (Business and Corporate)Gold
Credits
- Brand
- e&
- Brand strategy, architecture, naming and design
- Wiedemann Lampe
