KFC Arabia · United Arab Emirates · 2022OOH · Social · Design & Packaging
Global Buckets.
KFC reimagined its bucket through designs inspired by the cultures of visitors to Dubai's Expo 2020.
- Brand
- KFC Arabia
- Agency
- TBWA\RAAD Dubai
- Market
- United Arab Emirates
- Region
- GCC
- Year
- 2022
The challenge
Join the conversation around Expo 2020 and celebrate the many countries represented there.
The idea
The team created country-specific versions of the KFC bucket using local patterns, textures and names for the brand, then displayed the artwork across outdoor, digital and social channels.
Case study source: TBWA\RAAD Source ↗
Credits
- Brand
- KFC Arabia
- Creative agency
- TBWA\RAAD Dubai
- Art director
- Paula Zambrano
- Creative director
- Diego Flórez
- Creative production
- Studio Nuts
