Nissan · Arabian Automobiles · United Arab Emirates · 2020OOH · Experiential
Nissan Unstuck Poster.
A Nissan poster doubled as a traction mat for cars stuck in desert sand.
- Brand
- Nissan · Arabian Automobiles
- Agency
- TBWA\RAAD Dubai
- Market
- United Arab Emirates
- Region
- GCC
- Year
- 2020
The challenge
Reach drivers at a moment when they may need help getting an off-road vehicle unstuck.
The idea
The Unstuck Poster could be placed beneath a wheel as a traction mat. The Cresta entry says a transmitter in the poster could also send a distress call to the Patrol Rescue Squad.
Case study source: TBWA\RAAD Source ↗
Awards
- 2020 Cresta Awards — Bronze, Print, OOH (Interactive poster) (source: https://www.cresta-awards.com/?action=ows%3Aentries.details&e=47740&project_year=2020)
- 2020 Loeries — Bronze (source: https://tbwaraad.com/work/nissan-unstuck-poster/)
Credits
- Client
- Arabian Automobiles Company
- Brand
- Nissan
- Creative agency
- TBWA\RAAD Dubai
- Creative director
- Alex Pineda
- Art director
- Hugo Agostinho
- Copywriter
- Tarik Frank
