Hilton · United Arab Emirates, Saudi Arabia · 2022Experiential · Film · PR Stunts
Waitographer.
Hilton trained waiting staff to take better smartphone photographs of guests' special moments.
- Brand
- Hilton
- Agency
- TBWA\RAAD Dubai
- Market
- United Arab Emirates, Saudi Arabia
- Region
- GCC
- Year
- 2022
The challenge
Make Hilton's promise of creating new memories tangible in the guest experience and give people a reason to talk about it.
The idea
Photographer Roger Moukarzel led smartphone-photography workshops for Hilton waiting staff. Those completing the training received a pin identifying them as certified Waitographers; a film and social activity introduced the service.
Case study source: TBWA\RAAD Source ↗
Awards
- 2022 Caples Awards — Bronze, Integrated (source: https://caples.org/library/2022-winners/Integrated-winners.pdf)
Credits
- Brand
- Hilton
- Creative agency
- TBWA\RAAD Dubai
- Photography workshop lead
- Roger Moukarzel
- Production
- Barry Kirsh Production
