Daikin · Middle East · 2023Film · Social
The Art of Air.
Daikin's brand film shifts the conversation from air-conditioning technology to the role of air in everyday life.
- Brand
- Daikin
- Agency
- TBWA\RAAD Dubai
- Market
- Middle East
- Region
- MENA
- Year
- 2023
The challenge
Give Daikin a more human voice in a category commonly focused on product performance and technical features.
The idea
The Art of Air uses a film-led brand platform to focus on the experience of air and the comfort it can bring to people's lives.
Case study source: TBWA\RAAD Source ↗
Credits
- Brand
- Daikin
- Creative agency
- TBWA\RAAD Dubai
- Production
- City Films
