Nissan / Saudi ArabiaFilm · Social
#SheDrives.
After the decree allowing women to drive, young Saudi women had first lessons taught by their husbands, fathers or brothers, building confidence and male support.
- Brand
- Nissan
- Agency
- TBWA\RAAD
- Market
- Saudi Arabia
- Region
- Saudi Arabia
Case study source: TBWA\RAAD Source ↗
