Meta · Middle East and North Africa · 2021Social · Digital & Tech
Space for Rent? / #LoveLocal.
Meta invited people to lend their social profile space to the local small businesses they wanted to support.
- Brand
- Meta
- Agency
- TBWA\RAAD Dubai
- Market
- Middle East and North Africa
- Region
- MENA
- Year
- 2021
The challenge
Help small businesses in the MENA region reach more people during the holiday season.
The idea
Creators and public figures offered their Facebook cover photos and Instagram feeds as free advertising space for favourite local businesses, inviting others to do the same using #LoveLocal.
Case study source: TBWA\RAAD Source ↗
Credits
- Brand
- Meta
- Creative agency
- TBWA\RAAD Dubai
