Saudia / Saudi Arabia / 2024Design & Packaging · Experiential · PR Stunts
ProtecTasbih.
Prayer beads infused with tea tree oil released antibacterial agents onto pilgrims' hands to help counter the 'Hajj cough'; distributed onboard and via Makkah metro vending machines, with the design open-sourced.
- Brand
- Saudia
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2024
Results
- 100,000 units distributed
- 1.5M people reached on the ground
- $6.7M earned media value
- Trended in 35 countries
- +65% brand love for Saudia
Case study source: Saatchi & Saatchi Source ↗
