The Lollar: Currency of Corruption.
Lebanon's anti-corruption association printed the Lollar, a mock currency named after the trapped dollar deposits that banks would only pay out in local money.
- Brand
- The Lebanese Transparency Association – No Corruption
- Agency
- Leo Burnett Beirut
- Market
- Lebanon
- Region
- MENA
- Year
- 2022
The challenge
During Lebanon's financial crisis, savers could withdraw dollar deposits only in Lebanese pounds at a loss, leaving their 'dollars' close to worthless. The association wanted people to see corruption as the cause.
The idea
Leo Burnett created six Lollar notes, each showing a crisis tied to corruption: the 100 shows the August 2020 Beirut blast, the 50 the energy crisis, the 10 the waste crisis. People could take the notes from custom ATMs around Beirut or print them from a microsite, and were urged to pay government bills with Lollars on 13 May. Artist Tom Young illustrated the notes.
Case study source: Ads of the World Source ↗
Awards
- Cannes Lions 2023Media – B07 USE OF EVENTS & STUNTSBronze
Credits
- Creative agency
- Leo Burnett, Publicis Communications Middle East
- Production
- DAZL Production
- Chief Creative Officer, Publicis Communications
- Mohammed Bahmishan
- Executive Creative Director, Leo Burnett
- Mohammed Sehly
- Creative Director, Leo Burnett
- Rana Khoury
- Creative Director, Leo Burnett
- Manal Naji
- Associate Creative Director, Leo Burnett
- Lama Bawadi
- Senior Art Director, Leo Burnett
- Farah Abou Chakra
- Artist
- Tom Young
