UN Women Lebanon / Lebanon / 2021Social · PR Stunts
#TheMissingPeace.
For one day, UN Women Lebanon dropped half the alphabet from its tweets, and a TV channel and a newspaper did the same, to show what dialogue sounds like when women are left out.
- Brand
- UN Women Lebanon
- Agency
- Leo Burnett Beirut
- Market
- Lebanon
- Region
- MENA
- Year
- 2021
The challenge
Lebanon's national action plan on UN Security Council Resolution 1325 calls for women in decision-making at every level, but women remain absent from most peace-building talks.
The idea
UN Women posted broken tweets in English and Arabic under #TheMissingPeace and an Arabic hashtag, with Twitter MENA as partner. LBCI opened its prime-time news with a broken-alphabet introduction and Annahar printed a front page with half the letters missing. The Norwegian Ambassador to Lebanon backed the campaign.
Case study source: UN Women Arab States Source ↗
Awards
- Clio Awards 2022Clio Awards / Partnerships & CollaborationsSilver
Credits
- Creative agency
- Leo Burnett Beirut
- Partner
- Twitter MENA
- Partner
- LBCI
- Partner
- Annahar
- Head of UN Women Lebanon
- Rachel Dore-Weeks
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