stc · Saudi ArabiaOOH · Design & Packaging · Experiential
The After-Party Everyone Missed.
stc turns discarded concert litter into crowd sculptures that reveal what the party leaves behind.
- Brand
- stc
- Agency
- VML Saudi Arabia
- Market
- Saudi Arabia
- Region
- Saudi Arabia
The challenge
Make the waste left after Riyadh Season concerts visible without relying on a conventional anti-litter lecture.
The idea
Discarded cups, plastic and packaging are sorted and arranged into optical illusions of concert crowds. From a distance, each installation resembles another gathering; closer inspection reveals the litter. The material left after an event becomes the message about caring for the shared space.
Case study source: Little Black Book / VML Saudi Arabia Source ↗
Credits
- Client / Brand
- stc
- Chief Creative Officer
- Chafic Haddad
- Executive Creative Director
- Firas Ghannam
- Creative Director
- Nabil Khoury
- Art Director
- Jad Silisty; Jad Sawaya
- Copywriter
- Emma Hawa
- Motion Designer
- Yara Kleib
- Production Company
- Melt
- Producer
- Anissa Kadi
- Artist
- Rui Machado; Daniela Antelices
- Photography
- John Seddon
- Sound
- Kane Rodrigues
