KAFA / Lebanon / 2025Film · PR Stunts · Experiential
The Eweeha Protest.
Lebanese women's rights group KAFA rewrote the Eweeha wedding chant with real stories of forced obedience and unjust custody, and sang it on radio, on film and outside the religious courts to push for a unified civil law.
- Brand
- KAFA
- Agency
- VML Saudi Arabia
- Market
- Lebanon
- Region
- MENA
- Year
- 2025
Results
- More than 4 million views and over 8,275 shares, according to VML
- 84% of respondents backed a unified civil law in KAFA's post-campaign survey
Case study source: VML Source ↗
