PlayStation · Japan · 2024Film · Social
Project: MEMORY CARD.
PlayStation turned players' memories into a YOASOBI song and an animated film for its 30th anniversary.
- Brand
- PlayStation
- Agency
- SIX INC. · HAKUHODO · SIX INC. · HAKUHODO
- Market
- Japan
- Region
- Global
- Year
- 2024
Campaign images
The challenge
The anniversary needed to celebrate the emotional role of gaming through the people who had grown up with PlayStation.
The idea
The project invited fans to share memories of games they wished they could experience again for the first time. Those submissions informed YOASOBI's song PLAYERS and a 2025 animated film, with characters voiced by Nanase Nishino, Usada Pekora and Kiyo.
Case study source: PlayStation Source ↗
Awards
- Spikes Asia 2026MusicGrand Prix
- Cannes Lions 2025Entertainment Lions for Gaming – A01 AUDIO-VISUAL CONTENTSilver
- Clio Awards 2025Clio Entertainment / Branded Entertainment & Content / FilmSilver
- Clio Awards 2025Clio Entertainment / Craft & Design / DesignGold
- Clio Awards 2025Clio Entertainment / Craft & Design / Audio Visual CraftGold
Credits
- Brand
- PlayStation
- Client
- Sony Interactive Entertainment
- Production company
- GEEK PICTURES
- Creative Director
- Yuta Okuyama
- Art Director
- Kei Kawabe
- Director
- Takumi Shiga
- Music
- YOASOBI
