Oreo / USA / 2023Retail & Shopper · Digital & Tech
OREOcodes.
OREO arranged cookies to look like barcodes and placed them on milk cartons, so scanning them unlocked OREO offers.
- Brand
- Oreo
- Agency
- VML Commerce
- Market
- USA
- Region
- Global
- Year
- 2023
The challenge
Plenty of households buy milk without buying OREO, despite the cookie's 'milk's favorite' positioning.
The idea
Shoppers who bought milk could scan the cookie barcode to unlock exclusive OREO deals. Retail partner data ensured offers were triggered only by genuine milk purchases, linking the two products at the shelf.
Results
- Redemption rate of 83%
- Sales up 7.3%
- Social engagement up 230%
Case study source: Activation Ideas Source ↗
